ru

BUSINESS PROGRAMME OF
THE RUSSIAN DESIGN INDUSTRY FORUM 2025

15.04
16.04

CONGRESS HALL

11:00–12:30
CONGRESS HALL
PLENARY SESSION. Development Priorities for the Russian Design Industry. National Products and Projects
Нет категории

The role that design plays in creating a comfortable environment, promoting exports, and preserving cultural heritage makes it an integral part of state policy. Its success depends on systemic support: from education to legislation and financing.

During the plenary session, experts will examine how design helps to achieve the goals of Russia’s national projects, strengthens the country’s position in the global market through the creation of recognizable national products, and influences the quality of life of the country’s citizens.

Moderator: Vitaly Stavitsky

President, Union of Designers; Member, Public Council of the Ministry of Culture of the Russian Federation

Speakers:
Inna Svyatenko
Senator and Deputy Chair, Federation Council of the Russian Federation
Denis Kravchenko
Deputy and First Deputy Chairman, Committee on Economic Policy, State Duma of the Russian Federation
Oleg Berkovich
Deputy Governor of the Nizhny Novgorod Region
Alexey Fursin
Minister, Moscow Government; Director, Moscow Department of Culture
Yekaterina Cherkes-zade
Director, Creative Economy Development Centre, Agency for Strategic Initiatives
Marina Mongush (Abramova)
President, Creative Economy Autonomous Non-Profit Organization
Roman Karmanov
General Director, Russian Presidential Foundation for Cultural Initiatives

CONFERENCE HALL 1

17:30–18:30
CONFERENCE HALL 1
Fashion Business Today
Session partner: FHUB
Нет категории

The creative sector of the economy, which includes design, fashion, art, crafts, and other forms of creativity, is becoming increasingly important for both consumers and entrepreneurs. In this regard, new forms of federal retail need to be developed that actively integrate creative products and concepts.

Moderator: Georgy Rostovshchikov

Founder and CEO, FASHION HUB RUSSIA and FHUB SHOWROOM; President, International Association of Buyers 

Speakers:
Yelena Kandalova
Marketing Director, VIP AVENUE Online Boutique (Kazan)
Sergey Lyadin
International Buyer, Creative Consultant, Former Head Buyer, Harvey Nichols (Baku), AIZEL; Former Wholesale Sales Director, ALEXANDER TEREKHOV Brand
Elina Oganesyan
Curator, FHUB AUDIT, Brands of Russia Project
Tatyana Rankovskaya
CEO, OLOLOL Brand
Alena Felixova
Founder, 40 NOT FOUNDE Brand
Yevgenia Legkodymova
Founder, LAROOM Brand
Alisa Lobanova
Founder, NEVA Brand; Philanthropist; TV Presenter
16:00–17:00
CONFERENCE HALL 1
Sewing Well: Production Base for Russian Brands. International Cooperation in the Fashion Industry
Session partner: Russian Association of Fashion Industry Participants
Нет категории

Interaction and cooperation between Russian mass market brands and factories in Russia and CIS countries. Opportunities and growth points for Russian manufacturers using factories’ potential to produce luxury collections.

Moderator: Natalya Mironova

Business Programmes Director and Training Seminar Moderator, PROfashion; Author of Business Publications

Speakers:
Tatyana Belkevich
President, Russian Association of Fashion Industry Participants
Olesya Ladygina
Director, BRAVO Sewing Factory; Member, Commonwealth of Fashion Working Group; Participant, BRICS Project from Kyrgyzstan
Jamilya Isayeva
Director, Bambino2 Sewing Factory; Member, Textile Development Centre (Kyrgyzstan)
Inessa Gil
Owner, Romgil-Tex Knitwear Factory and Romgil Clothing Brand (Belarus)
Svetlana Shpayer
Production Director, Dreams by Alena Akhmadullina
Yekaterina Savushkina
Director, Analytics Department, Fashion Consulting Group
Timur Shavaleyev
CEO and Founder, Big Family Group
Ramon Palacios-Fernandez
Co-Owner, Mastersuit Boutique Studio; Restaurateur, Mastersuit Café; Business Ombudsman for Light Industry
14:30–15:30
CONFERENCE HALL 1
New Level of Opportunities for the Design Industry to Promote and Build Creative and Industrial Interstate Communications with CIS Countries
Session partner: CIS Interparliamentary Assembly
Нет категории

Use of innovations and expert international experience to develop and promote brands, establish professional communications, and develop joint business strategies and new relationship models for the promotion of creative design products at the local and international levels

Moderator: Natalya Shustikova

President, Russian Union of Clothing Manufacturers; Member, Union of Designers International Association

Speakers:
Djemal Makhmudov
Founder and Owner, MD Makhmudov Djemal Clothing Brand
Tatyana Volkova
Member, General Council, Business Russia All-Russia Public Organization; CEO, Kotmarkot
Nadezhda Vasilchenko
Director, National Centre for the Artistic Creativity of Children and Young People, Ministry of Education of the Republic of Belarus
Yelena Kalgina
Member, Association of Animated Cinema; Director and Co-Founder, ‘I’m in Style’ Project; Executive Director, People’s Project Foundation for the Support of Educational and Upbringing Initiatives
Valentina Kuznetsova
Editor-in-Chief, Ria Moda Information Agency; Vice President, Moda.RF Federation
Galina Istomina
Design Project Curator, Collection Première Moscow (CPM) Exhibition
13:00–14:00
CONFERENCE HALL 1
Design Industry: Realities and Strategic Development – From Local to Global. Resource Potential of the Design and Industrial Communities
Session partner: CIS Interparliamentary Assembly
Нет категории

The development of the design industry based on the paradigm of the potential of creative and industrial opportunities and an analysis of focuses and trends in the format of expert discussions in order to broadly use the experience gained by specialists from Russia and CIS countries, which facilitates the more effective integration and adaptation of young designers into the professional environment.

Moderator: Natalya Shustikova

President, Russian Union of Clothing Manufacturers; Member, Union of Designers International Association

Speakers:
Inga Mikaelyan
Director, RBK Market Research Analytical Group
Stanislav Zimin
Trend Analyst, Trendsite Agency; Author, Trend Forecasting Course, Creative Industries Centre, Lomonosov Moscow State University
Sergey Sysoev
Member, High Fashion and Prêt-à-Porter Association of Russia and Union of Designers International Association; Creator, SERGEY SYSOEV Brand; Director, Costume Design Department, Kosygin State University of Russia
Oleg Ivanov
Chairman of the Board of Directors, Torzhok Gold Embroiderers
Sergey Efremov
Member, High Fashion and Pret-a-Porter Association of Russia; Member of the Management Board, Russian Fur Union; Founder, Efremov Brand
Yevgenia Shamanskaya
Director, Design Department, MARMA Relevant Technologies Lab
Anastasia Averyanova
Director, Valentina Averyanova House of Russian Clothing

CONFERENCE HALL 2

13:00–14:00
CONFERENCE HALL 2
Industrial Design: From Heavy to Light Industry – New Challenges and Innovations amidst Global Market Changes. Sales and Innovation vs. Creativity
Нет категории

Design is what leads to the changes that shape the future of a country’s economy, comfortable living environment, and export potential. Today, amidst changes and sanction pressures, domestic designers are not only creating innovative products and services, but also products that convey traditional cultural values, such as interest in Russia and everything Russian on the market.

Moderator: Yevgeniya Yezhikova

Expert on Creative Business Management and Government Relations in Social and Inclusive Affairs; Member, Expert Council, ‘Open to All’ National Social Initiative, Agency for Strategic Initiatives

Speakers:
Alexey Sharshakov
Chief Designer, 2050.LAB National Centre for Industrial Design and Innovation
Maxim Kuzin
Industrial Design and Engineering Expert; Founder, KUZIN Machinery
Alexey Karfidov
Co-Founder and General Designer, Karfidov Lab; Chair, Technological Equipment Engineering Department, University of Science and Technology MISiS
Anna Lyatsu
Managing Director, Corporate and External Communications Department, Russian Union of Industrialists and Entrepreneurs
Alexandra Kaloshina
Founder, Solstudio Textile Group and Radical Chic Clothing and Accessories Brand
Andrey Burmatikov
Creative Director, Dreams by Alena Akhmadullina
17:30–18:30
CONFERENCE HALL 2
HR Policy in Industrial Design. Experience. Goals. Prospects
Нет категории

Industrial design is at the point where it is unifying the interests of business, society, the state, and individuals. The demands of companies, consumers, and users are constantly changing amidst economic and social transformations. We will discuss current issues and prospects for the development of industrial design education.

Moderator: Sabina Akhadova

Director, Educational Programmes, Higher Engineering School Russian University of Transport

Speakers:
Arseny Kiselev
Deputy Director, Industrial Design Department, Saint Petersburg Stieglitz State Academy of Art and Design
Ilya Lepeshkin
Laboratory Director and Concept Art and Design Curator, Higher School of Economics
Yury Chernenko
Director, Design Department, Moscow Polytechnic University
Sergey Khelmyanov
Co-Founder, CHE International Design School
Nikolay Lyubavin
Director, Industrial and Transport Design Educational Programme
16:00–17:00
CONFERENCE HALL 2
Design System: Creating Effective Models of Interaction between Design and Business
Нет категории

Design serves as a driver of added value, innovation, and sustainable business growth. Key principles of integrating design into business processes and tools for overcoming barriers. Mutual trust and an understanding of business and design goals as a guarantee for effective interaction.

Moderator: Yelena Grebeneva

Founder and Director, Creative Way Autonomous Non-Profit Organization; Director, Design Factory Project

Speakers:
Sergey Smirnov
Founder and CEO, Smirnov Design
Daria Topilskaya
CEO, 2050.LAB National Centre for Industrial Design and Innovation
Yevgeny Maslov
Chief Designer, Transmashholding
Lyubov Malyarevskaya
CEO, Russian Media Group
14:30–15:30
CONFERENCE HALL 2
Capitalization of a Creative Product for Business
Session partner: Moscow Creative Industries Agency
Нет категории

The capitalization of a creative product is a key factor in the successful development of a modern business, as it allows creative ideas to be transformed into sustainable sources of income and competitive advantages

Moderator: Yekaterina Chukovskaya

Director, Digital IP Scientific and Educational Centre for Intellectual Property and Digital Economy; Vice President for R&D, Intellectual Property Federation; Member, Committee on Intellectual Property and Creative Industries, Russian Union of Industrialists and Entrepreneurs

Speakers:
Igor Namakonov
General Director, Federation of Creative Industries
Ruslan Gatsalov
Russian Human Rights Lawyer; Founder, ArtLaw Centre for the Legal Protection of the Creative Industry
Sergey Matveyev
President, Intellectual Property Federation; Deputy Chairman, Committee on Intellectual Property and Creative Industries, Russian Union of Industrialists and Entrepreneurs; Co-Chairman, Coordinating Council, Russian Centre for the Circulation of Rights to Creative Results
Natalya Belenkaya
Natalya Belenkaya, General Director, National Intellectual Property Register; Director, n^RIS Digital Deposit Service
Darya Voynova
Director, IPEX Digital Content Market

CONFERENCE HALL 3

17:30–18:30
CONFERENCE HALL 3
Design Diplomacy. Focuses of International Cooperation
Session partner: B2BASEAN
Нет категории

The design industry is a sector where each region’s overall trends and cultural features intertwine. It is crucial for Russia and friendly ASEAN and BRICS countries to develop relations in this regard, taking into account both modern challenges and the unique features of each country. 

Moderator: Lubarto Sartoyo Sanvirya

President, Alliance of Business Structures and Entrepreneurs of Southeast Asia (B2BASEAN)

Speakers:
Yelena Galibina
Director, BRICS International Consortium; Member, Council on Financial, Industrial, and Investment Policy, Chamber of Commerce and Industry of the Russian Federation
Ruwini Fritti
Creative Designer; Owner, Becky&Ramy Clothing Brand; CEO, Africulture Fashion Week, the first African fashion week in Russia (Africa)
Amerigo Tatel
Partner, Manila-Moscow Creative Industry Summit; Partner, Manila International Fashion Week; CEO, B2BASEAN Alliance; CEO, B2BVostok (Philippines)
Doan Phuong Hong Nga
Spokesperson, V-Exim Solutions CEO; Spokesperson, Costas; Creative Industry Coordinator, B2BASEAN (Vietnam)
Lavlish Taneja
Vice President, Key Partners – Zibi Group; Investment Specialist; President, Moscow Association of Construction, Finishing, and Design Market Participants (India)
Raymond Pardamean
Singer-Songwriter; Winner, Road to Yalta 2023 International Competition; Russian-Indonesian Friendship Ambassador, Ministry of Foreign Affairs of the Republic of Indonesia
16:00–17:00
CONFERENCE HALL 3
Moscow: The Capital of Fashion
Session partner: Moscow Creative Industries Agency
Нет категории

Moscow brands need to quickly and effectively find their bearings with support measures for the industry, the latest trends, and development tools. The most important thing is for brand creators to clearly set a goal about the direction in which they want their brand to develop in terms of its influence and presence

Moderator: Anna Maximova

Project Manager, Fashion Industry Development Department, Creative Industries Agency

Speakers:
Liana Tabatadze
Director, Krasin Moscow College of Creative Industries
Gulnara Babich
Vice President, Russian Association of Fashion Industry Participants for Exhibition and Digital Projects
Anton Alfer
CEO, ALFER.GROUP; President, MODA.RF Federation; Founder, KULTURNYYKOD.RF Charitable Foundation
Olga Rodkina
Founder, GRASSER
Vladimir Kazaryan
Leading Stylist, EMKA Fashion
Masha Tsigal
Founder, Masha Tsigal Brand
Alexandra Kaloshina
Founder, Solstudio Textile Group and Radical Chic Brand
14:30–15:30
CONFERENCE HALL 3
Design in the Context of the Urban Environment
Session partner: SENEZH
Нет категории

Design is the best way for the government to show residents that it cares about them by creating a convenient, safe, accessible, comfortable, and aesthetic living environment. We will discuss problems related to developing and introducing design projects in the context of urban development and examples of working with local identities and engaging residents and the expert community. 

Moderator: Vyacheslav Pravdzinsky

Director, State Design Workshop in Senezh (Russia – The Country of Opportunities Presidential Platform)

Speakers:
Mikhail Semyonov
Designer, Artist, and Active Urban Resident (with experience in developing a navigation font for Sergiev Posad
Yegor Myznik
Design Director, Plenum Agency (work with local identities using the example of a navigation system for Ryazan)
Arseny Kutovoy
CEO, Dotorg Branding Agency (case study of developing a visual communication system for small towns in the Ivanovo Region)
Natalya Makovskaya
Co-Founder, Asmysl Bureau (design code for northern cities and work with local identities)
13:00–14:00
CONFERENCE HALL 3
Design in the Regions. What Changes Are We Seeing? Design Development Roadmap 2036
Нет категории

Analysis of the design industry’s impact on the economy of Russia’s regions. Drafting and approval of a regional strategic document concerning design development as part of creative industries

Moderator: Vitaly Stavitsky

President, Union of Designers; Member, Public Council, Ministry of Culture of the Russian Federation

Speakers:
Alexander Chenikov
Director, Siberian Institute for the Development of Creative Industries
Natalya Borisova
Director, Centre for Creative Industries of the Republic of Buryatia
Yekaterina Sidyachkina
Director, Creative Class Centre for the Support and Development of Cultural Projects (Creative Industries Development Agency of the Murmansk Region)
Svetlana Guseva
Director, Resource Centre for the Development of Creative Industries in the Republic of Mari El
Natalya Sukhanova
Minister of Culture of the Nizhny Novgorod Region

MEDIA HALL

17:30–18:00
MEDIA HALL
Screening of the film ‘Rules of Industrial Design’
Session partner: 050 LAB
Нет категории

The film features interviews with Russia’s most famous industrial designers about their profession, responsibilities, craftsmanship, and the role of the community. The film aims to stimulate discussion in the professional community, so that everyone can think about the rules that guide the industrial design sector today and where its professional and ethical boundaries lie.

Speakers:
Daria Topilskaya
CEO, 2050.LAB National Centre for Industrial Design and Innovation
16:00–17:00
MEDIA HALL
Designing Emotions: How the Experience Economy Affects the Restaurant Business
Session partner: VK
Нет категории

In recent years, interior design and work with space and visual concepts has not only complemented gastronomic receptions, but has become one of the determining factors that not only clients, but reputable restaurant awards use to make their choice.

Moderator: Maria Lobanova

Food Blogger; Gastro Columnist, ‘Vedomosti. How to Spend’ and Travel Time magazine; Administrator, Food and the City Telegram Channel; Co-Organizer, ‘Eat! Look! Love!’ Gastronomic Festival

Speakers:
Svetlana Drobot
Restaurateur; Founder and Co-Owner, BBGROUP Holding (Rebecca, LINBISTRO, TOKYO, Ester Bar, Oblomov, Osteria di Campagna, and BBGrill)
Yevgenia Kachalova
Restaurateur; Founder, BAZAR FAMILY (House of Cultures, Wine Bazaar, Igristny Gastrobar, Tantsy, Food & People, Kochevniki Middle Eastern Restaurant, and Pasta Queen Restaurant)
Ilya Tyutenkov
Restaurateur; Founder and Co-Owner, Leveldva, Ugolёk, Pinch, Fullmoon, and Severyane Gastronomic Projects; Visionary; Conceptualist; and Experimenter
Maxim Polzikov
Restaurateur; Chef; Founder, Rybtorg Restaurant and Multiculture Gastro Bistro
14:30–15:30
MEDIA HALL
The Language of Fashion: How a Local Brand Can Win Over Customers
Session partner: Independent Media
Нет категории

The strategic goal of local brands is not simply to fill the niche left by the departure of foreign competitors, but to also remain there for a long time. We will discuss the actual state of Russian brands, their competitiveness with Western brands, and potential developments if foreign brands return to Russia

Moderator: Yelizaveta Cheprasova

Director, Fashion Department, VOICE United Editorial Board

Speakers:
Alisa Bokha
Founder, Monochrome
Yevgenia Linovich
Designer; Founder and Creative Director, Masterpeace Brand; Costume Designer
Alisa Zhidkova
Editor-in-Chief, Grazia
Yevgeny Bogdanov
Director, Clothing Product Category Management Department, Lamoda
Yevgenia Zenkevich
Founder, Zenkevich PR
13:00–14:00
MEDIA HALL
Digitalizing Fashion: New Formats and Opportunities
Session partner: VK
Нет категории

Digital fashion or fashion tech is a popular trend whereby technology and fashion merge to create innovative methods of selling clothes, as well as new content formats.

Moderator: Madonna Mur

Journalist and Media Manager

Speakers:
Maria Vorobyova
Director, Content Partnerships Department, VK
Iloanga Yershova
Director, Fashion OZON
Darya Kolbey
CEO, Studio 29
Darina Alexeyeva
Editor-in-Chief, Moskvichka Magazine

CONFERENCE HALL 1

15:30–16:30
CONFERENCE HALL 1
Visionary Work and National Trends: The Soft Power of Russian Code and Culture
Нет категории

Russia is the homeland of visionaries and has always been a leader in science, culture, and innovation in industry. During the session, we will talk about who the innovators and trend-setters are in the design industry today, who to follow, and what projects designers are preparing for the future.

Moderator: Vitaly Stavitsky

President, Union of Designers; Member, Public Council of the Ministry of Culture of the Russian Federation

Speakers:
Marina Mongush (Abramova)
President, Creative Economy Autonomous Non-Profit Organization
Yekaterina Cherkes-zade
Director, Creative Economy Development Centre, Agency for Strategic Initiatives
Igor Namakonov
General Director, Federation of Creative Industries
Alexandra Kaloshina
Founder, Solstudio Textile Design Studio and Radical Chic Clothing and Accessories Brand
Roman Karmanov
General Director, Presidential Fund for Cultural Initiatives
Vasily Ovchinnikov
Adviser to the General Director, Russian Foundation for the Development of Information Technologies
Daria Topilskaya
CEO, 2050.LAB National Centre for Industrial Design and Innovation Russia National Centre
14:00–15:00
CONFERENCE HALL 1
A Fresh Approach. A Substantive Conversation The Current Agenda for the Development of Object Design Today
Нет категории

Utilizing space for the functions, needs, and scenarios of human life. Specific aspects of consumer demand today and opportunities for local production. Quality from the standpoint of design and accessibility for the mass consumer.

Moderator: Alexey Baranov

Director, School of Design, Moscow State University of Civil Engineering

Speakers:
Kirill Gubernatorov
Partner and Architect, Megabudka
Andrey Samonayev
Founder and CEO, DK Project Group
Ivan Antonov
Leading Designer, Proto Object Design Producer Centre
Svetlana Krutalevich
Interior Designer, Krutalevich Interiors
Alexey Sibilev
CEO, Belsi Home
12:30–13:30
CONFERENCE HALL 1
Rector’s Hour: Dialogue on the Future of Design Education. How the Higher Education System Is Changing in Response to Market and Society’s Demands
Нет категории

We will talk with rectors from leading scientific schools about the role and functions of higher education in design today and discuss the main barriers, growth points, and advanced approaches to building a better education system of the future.

Moderator: Yekaterina Gurova

Dean, Faculty of Design and Media Communications, Presidential Academy

Speakers:
Sergey Kurasov
Rector, Stroganov Russian State University of Design and Applied Arts
Anna Kislitsyna
Rector, Saint Petersburg Stieglitz State Academy of Art and Design
Alexander Dolgov
Rector, Alferov Ural State University of Architecture and Art
Dmitry Sidorov
Rector, Moscow State Institute of Culture
Roza Akhmadiyeva
Rector, Kazan State Institute of Culture

CONFERENCE HALL 2

15:30–16:30
CONFERENCE HALL 2
Design as a Tool for Success: Secrets to Creating a Favourite Toy
Session partner: ZNANIE
Нет категории

The modern market is looking for products that not only meet high quality standards, but are also linked to the country’s history and cultural heritage. In this regard, it is crucial to pay attention to children’s games and toys, since these products play a key role in raising future generations and help to hand down traditions and strengthen national identity.

Moderator: Sergey Shanovich

Designer, Director, and Producer

Speakers:
Aynar Abdrakhmanov
Founder, Rubrick Brand
Kristina Khoronzhuk
Co-Founder, Russian Women’s Clothing Brand 2MOOD
Alena Akhmadulina
Designer and Owner, Alena Akhmadullina Brand
Tatyana Tsyvareva
Editor-in-Chief, Karusel TV Channel
Maria Mitina
Toy Designer and Owner, Graf Santnel Brand
Assol Vasilyeva
TV Presenter, Model, and Blogger
Pavel Gutkovsky
Director, YARKO Animation Studio
Ilya Popov
Entrepreneur and Producer
14:00–15:00
CONFERENCE HALL 2
Innovative Materials and Technologies in Russian Product Design
Session partner: Moscow Creative Industries Agency
Нет категории

New materials that transform creative industries and help enhance the competitiveness of products from Russian manufacturers.

Moderator: Maria Stepanova

Chair, Object and Industrial Design Department, HSE Art and Design School; Teacher; Curator of Exhibition Projects

Speakers:
Yelena Shaimanova
Senior Lecturer, Industrial Design Department, Bauman Moscow State Technical University; Design Researcher, Service Designer, and Employee, Digital Production Department, Phystech.Fabrika
Maxim Piryazev
Managing Director, Avia-Concept
Valentina Bogushevskaya
Development Director, ART-UP STUDIO
Andrey Novikov
Deputy Dean, Special Mechanical Engineering Faculty, Bauman Moscow State Technical University; Leading Engineer, NTI Centre for Digital Materials Science: New Materials and Substances
Yelena Krasnova
Co-Founder and Commercial Director, Tkanoff
12:30–13:30
CONFERENCE HALL 2
Game Design: How Design Principles Create Worlds, Stories, and Emotions
Session partner: Moscow Creative Industries Agency
Нет категории

The video game industry is a bridge between traditional design and interactive media, which demonstrates that games are not only a product, but also the language of the future.

Moderator: Albert Zhiltsov

Creative Producer, 1C GS

Speakers:
Pyotr Salnikov
Video Game Journalist and Podcast Host
Oksana Petrukhina
Director, Animation and Media Design Department, Saint Petersburg Stieglitz State Academy of Art and Design
Anastasia Lobanova
Industry Relations Manager, Scream School
Sergey Chekmayev
Video Game Scriptwriter
11:00–12:00
CONFERENCE HALL 2
Branding, Design, and Advertising: The Path to Synergizing Creative Industries
Session partner: Association of Branding Companies of Russia
Нет категории

Branding, design, and advertising are three things that shape the perception of a product, a company, and a country as a whole. How can these industries complement each other without manipulating concepts?

Moderator: Dmitry Ivanchenko

Design Director, DDC Group 

Speakers:
Anna Lukanina
President, Association of Branding Companies of Russia; Managing Partner, Depot
Ilya Lazuchenkov
Managing Partner, Plenum Anton Grishchenko, Strategy Director, Radar
Olga Zurashvili
Creative Director, Zurashvili Branding
Anna Dolgikh
Director, Legal Department, ENDY
Andrey Mayzelis
Director, Design and Decoration Directorate, Roscongress Foundation

CONFERENCE HALL 3

15:30–16:30
CONFERENCE HALL 3
Operational Efficiency of the Design Function: AI and More
Session partner: RDMI
Нет категории

A greater focus on the operational efficiency of a designer’s work and how it impacts business success and performance.

Moderator: Alexey Chupin

Founder, Russian Design Management Institute; Former UX/UI Director, VK; Design Director, MTS

Speakers:
Merdan Agayev
Design and Fintech Director, Yandex Plus
Dmitry Prozorov
Design Director, SberSpasibo
Yegor Shugayev
Art Director, MTS
Dasha Yegorova
Design Director, Mish.Lab
Andrey Sergunin
Tsekh Agency
14:00–15:00
CONFERENCE HALL 3
Transforming Industries: Industrial Design at Modern Tech Companies
Session partner: 2050 LAB
Нет категории

The path from idea to product. The role of industrial design in new devices. Innovation, technology, and creating a new product within strict constraints.

Moderator: Klim Pertsev

Development Director, 2050.LAB National Centre for Industrial Design and Innovation 2050.LAB

Speakers:
Kirill Musienko
Industrial Designer, SberDevices
Nikita Lychagin
Senior Industrial Designer, Yandex
Kirill Cherepkov
Senior Industrial Designer, Sportmaster
Nikolay Morozov
Industrial Designer, Art. Lebedev Studio
12:30–13:30
CONFERENCE HALL 3
Design System: A Tool for Regulating the Visual Communications of Government Bodies
Session partner: SENEZH
Нет категории

The current practices used to regulate the visual communication systems of government bodies, structural units, and regional projects. Quality of design for the state, structures, specialists, and essential expertise.

Moderator: Vyacheslav Pravdzinsky

Director, State Design Workshop in Senezh (Russia – The Country of Opportunities Presidential Platform)

Speakers:
Ilya Lazuchenkov
General Director, Plenum Branding Agency
Diana Trofimova
Art Director, Strategy for the Development of the Nizhny Novgorod Region Autonomous Non-Profit Organization
Yegor Isakov
Art Director, State Services (Gosuslugi) Portal
Alexey Melentyev
Director, State Visual Communications Department, Russia National Centre
11:00–12:00
CONFERENCE HALL 3
Russian History and Traditional Culture: The Foundation of Modern Russian Design
Нет категории

Design is the ultimate product for the cultural understanding of national identity. Brands, products, and services that reflect the national features of the country and its regions and create positive images of everyday life.

Moderator: Kosta Kadzov

Development Director, SISTEMA Charitable Foundation

Speakers:
Andrey Burmatikov
Creative Director, Dreams by Alena Akhmadullina
Kirill Gavrilin
Chair, Department of History of Arts and Humanities, Stroganov Russian State University of Design and Applied Arts
Yelena Titova
Director, Russian Museum of Decorative Arts
Yelena Krayushkina
General Director, Foundation for the Development of Arts and Crafts of the Nizhny Novgorod Region
Vasily Cherny
Strategic Communications Director, Brend AnaLytics

MEDIA HALL

14:30–15:30
MEDIA HALL
Landmark Design Projects over the Past 30 Years
Session partner: Art. Lebedev Studio
Нет категории

How did the rouble sign appear, how was the Yandex logo invented and the Optimus keyboard developed, and what principles are used to create the Moscow metro map today?

Speakers:
Yekaterina Arsenyeva
Director, Government Affairs Department, Art. Lebedev Studio
Anastasia Savenkova
Director, Architecture and Industrial Design Department, Art. Lebedev Studio
13:30–14:00
MEDIA HALL
Textile Manifesto: Fabric Design as a Philosophy, Business, and Lifestyle
Нет категории

Fashion management and textile design as a way of codifying national culture.

Speakers:
Alexandra Kaloshina
Founder, Solstudio Textile Group and Radical Chic Clothing and Accessories Brand
Andrey Burmatikov
Creative Director, Dreams by Alena Akhmadullina
12:00–13:00
MEDIA HALL
Benefits and Curses of Neural Networks
Нет категории

How neural networks are changing the work of designers 

Speakers:
Dasha Yegorova
Design Director, Mish.Lab
Andrey Sergunin
Tsekh Agency
11:00-11:30
MEDIA HALL
Design Is Not Art. The Scientific Basis of Industrial Design and Why It’s More Important than Engineering
Нет категории

Industrial design is a systems science about how to design interaction, not a decorative art. The discussion examines three key design systems and shows that technological sovereignty is impossible without a scientific approach to design.

Speakers:
Nikolay Lyubavin
Director, Industrial and Transport Design Educational Programme